This article originally appeared in the June 2016 edition of the Marketing GPS Newsletter, and was contributed by guest writer Jeanne Davant.
You’ve created a page for your business on Facebook, and you’re posting regularly to interact with your fans. That’s good, but if you’ve been relying on your Facebook posts alone to reach potential customers, it’s time to face an unpleasant fact.
Over the past few years, Facebook has been reducing the visibility of posts by businesses in users’ news feeds, to the point where only a small percentage of users see them. While it’s still important to build your brand through engaging Facebook posts that get liked and shared, you need to turn to advertising to extend your business’s reach and find new clients who don’t already know about you.
The good news is that you can effectively mine the huge veins of data that Facebook has accumulated over the past 10 years to create and target effective ads that will bring your message to many more people.
Facebook is where your potential customers are. On average, Facebook users spend almost 40 minutes per day on Facebook—reading, liking and sharing posts. That’s more time every day than most Americans spend exercising!
These Facebook users generate a huge amount of data that is invaluable to you in reaching potential clients through precisely targeted ads.
Facebook collects data on users’ location, age, gender, interests, occupation, educational level, purchase behavior and connections, allowing you to set up ads precisely targeting the people who are most likely to become your clients.
Since many users access Facebook via mobile devices, your ads put opportunities for potential clients to learn about you right in the palm of their hands! According to recent statistics, more than 1.5 billion active users log in to Facebook every month on their phones and other mobile gadgets.
Furthermore, Facebook advertising is quite cost-effective.
Given that the average Facebook ad cost per click is $0.64, you can start with a small monthly budget that will pay big dividends in getting your message to hundreds or thousands of people. Furthermore, through targeting, they’ll be the right people.
Join the Marketing GPS Workshop
Facebook ads can bring new traffic to your website, generate qualified leads and retarget people who have already shown interest in your products or services. Now, in one analysis-packed hour, NSI Partners will show you how to:
Develop a Facebook ad strategy that works with your overall marketing
Optimize your Facebook ad campaign using real data
Walk you through the process of creating winning ads and customizing your audience
Set up retargeting to continue reaching people who already know about you
Test and track ad results
By the time the hour is over, you’ll know exactly what to look for in Facebook Insights, how to use Facebook Business Manager and how to understand and reach your target audience.
Please join us on Wednesday, June 8, 2016 from 12 to 1 p.m. MDT. It could be the most valuable hour you spend on marketing this year!
To reserve your spot, call 719-328-0042, ext. 801, or go to NSIMarketingGPS.com. Proceeds of this webinar benefit the Ronald McDonald House Charities of Southern Colorado.