Author Archives: Mark Fender

How to Successfully Integrate Online and Offline Marketing

If you are successfully marketing your business, you are undoubtedly doing online promotion. After all, 81 percent of shoppers go online for research…
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Lead Generation Strategies for Shoestring Budgets

Some small businesses find the perfect spot to reach people in their key demographic, but in most cases, business owners have to work…
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How Local Businesses Should Prepare to Market at Events

Local business owners sometimes do not realize the potential of event marketing. Oftentimes, entrepreneurs see this type of promotional tactic as an additional…
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Why Offline Marketing Is Important for Complementing Online Strategies

If you run a local business, you must have an online marketing strategy. Statistics show that 81 percent of consumers engage in online…
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